The Problem: CMOs have a problem. Target audience sizes and match rates are declining due to the degradation of third-party data.

The Campaign: Three, distinct concepts were developed for this campaign. Featured here within a “Match Game” theme selected by the client, headlines and look/feel demonstrated how Amperity increases match rate and addressability so CMOs (and teams) can target high-value customers with unheard of precision by uncovering little known insights.

The ads challenge the reader to see the seeming incongruity of the handle and email address both belonging to the same woman—exactly what Amperity’s Digital Identity Management does.