The Problem: Nordhealth was rolling out Provet Cloud to veterinary practices in the US market, and wanted a campaign that would help them stand out.

The Solution: We experimented with emotional visuals (photos of pets with their people), but eventually settle on the bright palette with goofy animal pictures suited to the copy. The software was marketed to standard practices and also in farm vet (big animal), and service animal settings. The visual style would allow us to curate imagery for any of these target audiences.