Teradata wanted to show its powerful data and analytics tool and get data engineers and scientists to try it. The world tour concept allowed them to invite targeted personas to demo it, without them having to travel far away. The event followed close on the heels of a rebrand that leaned into the use of circles and the introduction of new colors. This design was rejected in favor of another, but I like the way it fits together as whole, the orange design being the master and overarching theme for the events, while the blue and green designs were for specific parts of the event.